A Change of Brand
http://www.achangeofbrand.com
A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.
Hosts
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Frequent Guests
| Guest | Appearances | Hours | Most Recent |
|---|---|---|---|
| Armin Vit | 2 | 2024-07-23 | |
| Arthur Foliard | 2 | 2025-09-08 | |
| Lisa Smith | 2 | 2025-08-11 | |
| Tosh Hall | 2 | 2025-09-01 | |
| Adam Nathanson | 1 | 2021-10-26 | |
| Adam Renfree | 1 | 2021-10-26 | |
| Amanda Munilla | 1 | 2022-08-02 | |
| Andie Wexler | 1 | 2023-08-01 | |
| Andrea Trabucco-Campos | 1 | 2025-07-07 | |
| Ben Barnes | 1 | 2025-08-25 | |
| Bethany Lesko | 1 | 2025-07-21 | |
| Bogdan Geana | 1 | 2022-09-13 | |
| Brit Blankenship | 1 | 2025-12-09 | |
| B. T. Harman | 1 | 2023-07-25 | |
| Cameron Lebrechet | 1 | 2025-12-09 | |
| Carissa Justice | 1 | 2024-12-17 | |
| Chris Garvey | 1 | 2022-09-26 | |
| Chris Rushing | 1 | 2021-02-09 | |
| Collin Whitehead | 1 | 2021-01-26 | |
| Connie Birdsdall | 1 | 2021-10-12 | |
| Daniel Renda | 1 | 2023-06-27 | |
| David Hartman | 1 | 2025-09-01 | |
| David Stevens | 1 | 2024-06-18 | |
| Deanna German | 1 | 2024-06-04 | |
| Dr. James Bowie | 1 | 2021-10-19 | |
| Emily Oberman | 1 | 2021-02-02 | |
| Eric Ng | 1 | 2023-08-01 | |
| Garrett Corcoran | 1 | 2025-07-28 | |
| Gavin Hurrell | 1 | 2024-07-09 | |
| Harry Elonen | 1 | 2023-08-29 | |
| Howard Belk | 1 | 2022-08-23 | |
| James Bowie | 1 | 2024-07-02 | |
| James Edmondson | 1 | 2024-07-02 | |
| James Greenfield | 1 | 2021-10-05 | |
| James Morris | 1 | 2025-08-18 | |
| Jared Britton | 1 | 2022-08-09 | |
| Jason Cieslak | 1 | 2024-07-23 | |
| Jason Miller | 1 | 2024-06-25 | |
| Jennifer Kinon | 1 | 2021-12-07 | |
| Jonathan Lee | 1 | 2021-03-09 | |
| Jon Contino | 1 | 2022-09-06 | |
| Jowey Roden | 1 | 2021-01-12 | |
| Juan Barrios | 1 | 2022-10-04 | |
| Justin Au | 1 | 2025-07-14 | |
| Kevin Byrd | 1 | 2023-06-27 | |
| Kristie Malivindi | 1 | 2022-09-20 | |
| Laura Ries | 1 | 2025-08-18 | |
| Lee Coomber | 1 | 2023-08-22 | |
| Linda Marquardt | 1 | 2022-10-04 | |
| Mark Di Cristina | 1 | 2021-01-05 | |
| Mark Speece | 1 | 2021-10-19 | |
| Martha Kang Mc Gill | 1 | 2021-02-23 | |
| Matt Egan | 1 | 2024-06-25 | |
| Matt van Leeuwen | 1 | 2021-11-16 | |
| Mauro Porcini | 1 | 2024-08-06 | |
| Michael Bierut | 1 | 2021-09-27 | |
| Michael Jeter | 1 | 2023-07-04 | |
| Michael Keller | 1 | 2021-11-09 | |
| Mike Reed | 1 | 2024-06-11 | |
| Milo Kowalski | 1 | 2025-07-14 | |
| Natasha Jen | 1 | 2024-07-16 | |
| Nils Leonard | 1 | 2024-07-30 | |
| Rob Duncan | 1 | 2023-07-18 | |
| Rob Meyerson | 1 | 2023-02-14 | |
| Rodney Abbot | 1 | 2021-09-21 | |
| Ryan Brazelton | 1 | 2023-08-08 | |
| Sagi Haviv | 1 | 2022-08-30 | |
| Sairah Ashman | 1 | 2022-08-16 | |
| Sanuk Kim | 1 | 2021-12-14 | |
| Stewart Scott-Curran | 1 | 2021-03-02 | |
| Sunny Bonnell | 1 | 2025-11-04 | |
| Teemu Suviala | 1 | 2025-08-04 | |
| Terry Sieting | 1 | 2023-07-11 | |
| Tom Carey | 1 | 2024-06-18 | |
| Tom Wilder | 1 | 2021-12-14 |
Network-Based Guest Fits
Experimental matches based on network structure, not confident booking forecasts. Open the full predictions analysis.
| Rank | Guest | Score | Why |
|---|---|---|---|
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